Packaging Guide

This is a guide to assist submitters with correctly identifying packaging methods for various formats.

Cardsleeve

Card Wallet

A Card Wallet is usually used primarily for disc based media (such as DVD and Laserdisc). Card Wallets usually the size of the media contained, but may in some cases be die-cut or larger than the media contained.
Commonly used for promotional releases such as those sold with literature (e.g. newspapers, magazines) the Card Wallet is a cheap alernative to a Keepcase. A selection of Card Wallets may by included in a Slipcase as a Box Set for releases of similar content (such as TV shows).
Card Wallets usually only facilitate room for one disc, however Gatefold Card Wallets exist which can facilitate two discs.

Picture Name Description
Exhibit A
Exhibit A
Exhibit A Example of a Card Wallet used for a DVD. This sleeve opens along the right hand side.
Exhibit B
Exhibit B
Exhibit B Example of a Gatefold Card Wallet which contains two discs.
Exhibit C
Exhibit C
Exhibit C Example of a 12" Card Wallet used for a Laserdisc.

Slip Sleeve / Slipcover / O-Card

This type of cover has an opening at both ends. Usually included with a standard Keepcase or Digipack which slips inside. Digipacks employ this extra packaging for the task of keeping the folded Digipack together during transportation and/or storage.

They are usually made from paperboard, but some may be plastic. This packaging may also be die-cut to a shape that fits with the theme of the release, or revealing part of the product.

They are usually reserved for special or collector releases (such as Extended Edition's, Collector's Edition's, Director's Cuts).

Picture Name Description
Exhibit A
Exhibit A
Exhibit A Example used for a DVD Keepcase.
Exhibit B
Exhibit B
Exhibit B Example with DVD Digipack
Exhibit C
Exhibit C
Exhibit C Example used for a VHS set.

Clamshell / Big Box (UK)

The name of the Clamshell is taken from the shell of a clam, which it resembles both in form and function.

Picture Name Description
Exhibit A
Exhibit A
Exhibit A Example of a Clamshell made with black plastic.
Exhibit B
Exhibit B
Exhibit B Example of a Double Clamshell
Exhibit C
Exhibit C
Exhibit C Example of a Embedded Art Clamshell. The artwork is sealed behind a layer of polyvinyl.
Exhibit D
Exhibit D
Exhibit D Example of a rigid paperboard Clamshell containing four VHS
Exhibit E
Exhibit E
Exhibit E Example of a rigid paperboard Clamshell containing an 8mm Film

Digipack

This packaging is a piece of folding paperboard (which features the cover artwork, and other film artwork inside) with a plastic tray glued to the inside which holds the media. Often used for collector or Box Set releases.

This type of packaging cannot be disassembled without causing damage to the release, as the plastic trays are glued to the paperboard.

Picture Name Description
Exhibit A
Exhibit A
Exhibit A Example of a DVD Digipack. This version only has room for 1 disc.
Exhibit B
Exhibit B
Exhibit B Example of a Double Gatefold. This version has room for 2 discs.
Exhibit C
Exhibit C
Exhibit C Example of a LaserDisc
Exhibit D
Exhibit D
Exhibit D Example of a VHS Digipack

Jewel Case & Super Jewel Case / Super Jewel Box

Similar to the Jewel Cases used for audio CDs, these cases are made from hard transparent plastic. This type of packaging is usually used for disc based media (such as DVDs).

Super Jewel Box increases the height of the packaging to that of a standard DVD Keepcase. However the width of a traditional Jewel Case is maintained. This type of case has a lot of similar features to the Super Jewel Case used for audio CD's.

Picture Name Description
Exhibit A
Exhibit A
Exhibit A Example of a CD height Jewel Case.
Exhibit B
Exhibit B
Exhibit B Example of a DVD height Super Jewel Box case.

Keepcase

A Keepcase or Poly-box is a type of packaging most commonly used with DVDs, VHS(standard througout UK and Europe) and most video games since the PlayStation 2.

Picture Name Description
Exhibit A
Exhibit A
Exhibit A Example of a standard black DVD Keepcase
Exhibit B
Exhibit B
Exhibit B Example of a standard Blu-ray Keepcase
Exhibit C
Exhibit C
Exhibit C Example of a VHS Keepcase. Note the rounded spine. Sometimes reffered to as Snap Cases.
Exhibit D
Exhibit D
Exhibit D Example of a another VHS Keepcase with posts. These squarer spine cases are also known as Rental Boxes, Library Cases and Snap Cases
Exhibit E
Exhibit E
Exhibit E Example of a UMD Keepcase

Slipcase

A Slipcase is a type of box which always has one opening. Slipcases are used to store a video cassette(VHS or Betamax), Keepcase or Digipack inside.

Slipcases are usually made from paperboard, but some may be plastic. Some paperboard versions have Full Overlap(FOL) tops that are glued, others have Tuck End tops, as opposed to the more solidly constructed Rigid Box commonly used for Box Sets.
This packaging may also be die-cut to a shape that fits with the theme of the release, or revealing part of the product.

Slipcases are usually popular for special or limited DVD and Blu-ray releases (such as Extended Edition's, Collector's Edition's, Director's Cuts) or as a Box Set containing a series of features (such as with a TV show or movie series).

Picture Name Description
Exhibit A
Exhibit A
Exhibit A Example with Digipack
Exhibit B
Exhibit B
Exhibit B Box Set example with standard(US) VHS Slipcases
Exhibit C
Exhibit C
Exhibit C Example of a Double Slipcase
Exhibit D
Exhibit D
Exhibit D Example of a Side Loading VHS Slipcase.
Exhibit E
Exhibit E
Exhibit E Example of a Gatefold Slipcase.

Snap Case

Snapper Case / Ivy Hill Snapper / Paperback Case

This packaging format was used prominetnly in early DVD creation, and most double-sided releases will be packaged in a Snap Case. The Snap Case measures 140 mm wide, 190mm high and 12-13mm deep. It is made from a mixture of cardboard and plastic. The tray and lock ("snapper") are made from plastic, where the cover is one continuous piece of cardboard bent into formation to make a rear cover, spine and front cover. This cardboard is usually printed on both sides, with the inside cover containing stills from the film and a chapter list. The inside spine usually contains 4x proof of purchase tokens that can be torn out (along the perferated edges).

The plastic tray can be removed from the cardboard with ease, unclipping the top and bottom rear borders releases the cardboard cover.

Picture Name Description
Exhibit A
Exhibit A
Exhibit A Example of a Snap Case from the front, notice the large black plastic lock on the right-hand side. (picture courtesy of andreas-lenz.de).
Exhibit B
Exhibit B
Exhibit B Example of a Snap Case when it is open. You can see this release features a double-sided DVD, common for this type of case. On the left hand side are the DVD chapters and along the spine are the 4 proof of purchase tokens. (picture courtesy of andreas-lenz.de).

Other (unavailable in drop-down menu)

Folding Cartons / Paperboard Cartons / Paperboard Boxes

This type of packing is common in everyday use and comes in hundreds of sizes and materials. However, there are only a few styles used for media;
Straight Tuck End Carton(STE) The top and bottom closure both tuck to the back.
Reverse Tuck End Carton(RTE) The top and bottom closure tuck to the opposing side.
Full Overlap Carton(FOL) One set of box flaps extend all the way to the opposite side of the box opening overlaping and are glued together.
Rigid Box / Set-Up Box Typically four times thicker than an average folding carton. Most are Full Telescoping boxes, which means that the lid engulfs the bottom half of the box.

Picture Name Description
Exhibit A
Exhibit A
Exhibit A Example of a Rigid Box with an 8mm Film.
Exhibit B
Exhibit B
Exhibit B Example of a Straight Tuck End Carton for a 16mm Film.
Exhibit C
Exhibit C
Exhibit C Example of a Reverse Tuck End Carton for a Super 8 Film
Exhibit D
Exhibit D
Exhibit D Example of a Reverse Tuck End Carton for a VHS, commonly known as a Full Flap box.
Exhibit E
Exhibit E
Exhibit E Example of a Tray Box / Big Box (US) like the Full Flap box above but larger.
Exhibit F
Exhibit F
Exhibit F Example of a Side Load box that is Full Overlap on one side & Tuck End on the other.
Exhibit G
Exhibit G
Exhibit G Example of a Rigid Box for a DVD Keepcase Box Set

Other Film Packaging

Picture Name Description
Exhibit A
Exhibit A
Exhibit A Example of Film Canisters / Film Cans of various sizes. Traditionally made of metal but are made in plastic too.
Exhibit B
Exhibit B
Exhibit B Example of a Film Transport Case. These were filled with one to four Film Cans(depending on size) from theater to theatre. Not original packaging.
Exhibit C
Exhibit C
Exhibit C Example of a Plastic Case Mailer with a 16mm Film. Not original packaging.

Other VHS Packaging

Picture Name Description
Exhibit A
Exhibit A
Exhibit A Example of a Nesting or Nested Tray Box